Florstar Sales

Our History

Among the nation's premier floor covering distributors, FlorStar Sales, Inc. operates a network of facilities and manages trucking and logistics operations throughout the mid-western United States. Our primary area of flooring distribution encompasses all or part of Illinois, Iowa, Indiana, Michigan, Minnesota, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin; however, we are authorized to and have distributed flooring for our customers throughout the nation. FlorStar is part of a national distribution network, whose sophistication and organization provides significant efficiencies for both customers and vendors. We are a product of our long and proud history and hope to write additional chapters in our story for years to come.

The FlorStar story begins in 1850 with the founding of Carson Pirie Scott. Over its history, Carson's operated various businesses, including a wholesale flooring division. In the 1980’s, Carson’s chose to focus upon its core retail operations. Consequently, the company sold off the flooring division to a management group on May 16, 1988. The new owners renamed the division ”FlorStar Sales, Inc.”

Many people ask about the spelling of our name, specifically “floor” being spelled with a single “o.” The corporate name arose after rigorous debate among the company founders. We wanted people to understand that our core business involved floors and flooring distribution, but likewise desired to be memorable. The goal, of course, was not to be just another flooring distributor. Thus, the final choice in name and spelling represented our commitment to be a model, or "star", by which others are guided to excellence and our courage to embrace new ideas and even to stand alone as a leader - hopefully, people don't forget us, our service, or that there is only one "o" in our name.

Newly-born FlorStar faced significant challenges from creditors, suppliers, competitors, and customers. To survive, we embarked upon a program that emphasized efficiency, innovation, and dedication. FlorStar built a team of talented people and surrounded them with state-of-the-art equipment and strong flooring brands.

Twenty years later, our founding principles continue to guide us. Quality people, tremendous brands, and state-of-the art technology remain philosophical cornerstones. Vendors and customers routinely compliment our logistics as the finest in the region, if not the nation and we are both proud and humbled to receive such feedback. Anchored by a state-of-the art warehouse super center and corporate headquarters located in Romeoville, IL, our floor covering distribution and logistics network features paperless operations; directed picking; narrow-aisle, wire-guided picking vehicles; and other features that have become a model for others in the flooring industry. In addition to our headquarters facility, two other FlorStar (Romulus, MI; Des Moines, IA) and four logistics-partner facilities (Palatine, IL; Grand Rapids, MI; Milwaukee, WI; Eagan, MN), as well as a multi-divisional sales organization, serve the needs of over 4,000 retail and flooring contractor customers located across ten states in the upper Midwest.

FlorStar maintains a competitive advantage among flooring distributors through its cross-docking logistics system. We utilize our Romeoville facility to sort and distribute flooring to our other locations. Trucks depart Romeoville organized by order to eliminate the need for a second sorting function. When shipments arrive at their regional destinations, warehouse teams remove product from the truck and ship them to the end customer. The result is that even though each cross-dock center need not carry significant inventory or pick orders or fill-rate, on-time delivery performance, and picking accuracy are unparalleled.

FlorStar offers customers the rare opportunity for "one-stop shopping" of flooring's premier brands and products. From our inception we have represented Armstrong, the most venerable and well-known manufacturer of hard surface flooring. Indeed, FlorStar is Armstrong’s exclusive “platform distributor," serving as the only source in the industry for the entirety of Armstrong's vast portfolio of flooring and related floor covering products, including Armstrong vinyl, laminate, ceramic, and hardwood, Alterna and LUXE tile, and Armstrong Commercial floors, Bruce Hardwood, Bruce Laminate, Capella Hardwood Floors, Global Exotics, Homerwood and Robbins. FlorStar additionally is proud to sell, service, and distribute Lauzon Distinctive Hardwoods, QuCork, Mullican Hardwood Flooring, Interceramic, Sika adhesives, Sound Seal underlayments, BASF's line of adhesives, setting materials, levelers, and moisture mitigation technologies; and VPI wall base, rubber product, and specialty tile. In addition to these well-known, long-established manufacturers, FlorStar also is among the nation's distributors of the Bella Cera flooring line, a collection that features a wide-variety of in-demand hardwood flooring, laminate flooring, ceramic and glass mosaic tiles, and related products.

Our effort to provide full-service to our customers has prompted FlorStar also to distribute selected, high-quality brands and products in the vast soft-surface (i.e., carpeting and padding) category. Indeed, our firm has enjoyed an long and successful relationship as the regional flooring distribtor for Milliken Carpet. In more recent years, FlorStar has expanded our carpeting distribution offering to include Healthier Choice padding. also are proud to have initiated and expanded a relationship with Interface, among the world's most progressive flooring manufacturers and the inventors of modular carpeting.

Through our relationships, logistics network, and organization of taltented professionals, FlorStar offers unique capabilities to pull these brands and products together for our retailers and customers and likewise to provide a host of merchandising options, including custom private-labeling for interested retail partners.

FlorStar has come a long way from its inception in 1988. We are now one of the largest wholesale floor covering distributors in North America. However, we remain family-owned and operated and neither have forgotten the challenges facing independent business people nor lost the entrepreneurial spirit upon which our country and this company was built. While we are proud of our growth, ultimately we are not concerned with being the biggest, only with being the best.

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